United We Stand
This past Monday was the anniversary of the 9/11 attack, a heart-breaking emotional event for so many families. Thinking back to 2002 during the Super Bowl, there was an ad, only ever aired once to bring about a sense of nationalism to help heal the hurting city. This ad was the Budweiser 9/11 tribute and that is what I am going to use for my civic artifact.
The tribute depicts the iconic Budweiser clydesdales making their way to New York City and at the end, showing their respect by bowing towards the city skyline. It has no voice over, only music, sending a powerful message to the viewers.
As far as my speech goes, I am thinking about developing a hook in which I begin by describing in detail the horses leaving, similar to that of a narrative playing into the audience's senses. Then I will pan out to the tribute and transition into how it is considered civic. In my speech I am going to focus on the overall theme of nationalism and unity that the tribute draws on. For my main speaking points I am planning on touching on the civic commonplaces of structure of attention and having a shared enterprise.
With structure of attention, I will talk about how the tribute only aired once and touched upon the attacks, which at this point had only happened months prior. For the shared enterprise I will talk about how the company, based in St. Louis, felt compelled to create a tribute to New York City and how it effected other people all over the United States because even though the attack was in the city, it was an attack on all.
The tribute depicts the iconic Budweiser clydesdales making their way to New York City and at the end, showing their respect by bowing towards the city skyline. It has no voice over, only music, sending a powerful message to the viewers.
As far as my speech goes, I am thinking about developing a hook in which I begin by describing in detail the horses leaving, similar to that of a narrative playing into the audience's senses. Then I will pan out to the tribute and transition into how it is considered civic. In my speech I am going to focus on the overall theme of nationalism and unity that the tribute draws on. For my main speaking points I am planning on touching on the civic commonplaces of structure of attention and having a shared enterprise.
With structure of attention, I will talk about how the tribute only aired once and touched upon the attacks, which at this point had only happened months prior. For the shared enterprise I will talk about how the company, based in St. Louis, felt compelled to create a tribute to New York City and how it effected other people all over the United States because even though the attack was in the city, it was an attack on all.
Your idea of connecting the ad to the idea that the 9/11 attacks were made against all of America and affected everyone seems like a very good talking point. As well, I think that your hook will be very effective as long as you play the commercial beforehand and connect the details in your hook to your thesis by using parallel syntax.
ReplyDeleteI feel like you have a very interesting topic to talk about. This was a very devastating day in our history and the commercial is something people are familiar with. You seem to have the whole thing planned out! It's very detailed and I think you'll have a lot to say about the topic! I also like your finishing line of your blog post. It was a very strong ending and I think that would be a good way to close your speech with the same concept.
ReplyDeleteThis sounds like some perfect kairos! I think you could definelty make that an aspect of your speech, since the company is not only paying tribute, but also making themselves look good at a very kairotic moment.
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